So you’ve got to grab their attention and give them a reason to continue listening. Remember new listeners don’t have any loyalty to your podcast yet. And it also makes new listeners more likely to stay until the end, as they already know exactly what they’ll gain from it. This will help your existing audience take in the content more easily. So you should give a brief outline of the podcast episode content upfront. Colin Gray explains: If people know what’s coming, they can better process the stuff that they’re taking in right now. It’s usually better to be upfront with exactly what your episode is going to cover. This isn’t a time to be vague or leave your audience guessing. You’ve got to make it clear right from the start why they should listen, and what they’ll gain from your podcast. Your goal is to make listeners excited for the whole episode. Let’s go into these elements in more detail. The end is where you remind listeners exactly what they’ve gained and where they should go from here. The beginning is where you’ve got to hook people into your episode, and the middle is for the main content of your show. Get these three elements right, and you’ve got yourself the perfect podcast structure. So how do you actually tell a good story? Well, every story needs a beginning, a middle, and an end. The 3 Essential Elements You Need in Your Podcast But no matter what your podcast is about, the fundamentals of storytelling can help you make it more engaging and useful for listeners. The way you tell your story will depend on your podcast format. He explains: That story … makes a huge difference, because people can see it working, they can imagine it in their heads. Podcast expert Colin Gray agrees that making your topic into a story ‘is the bit that really engages folks - it makes it real for them’. Incorporating stories into your podcast is one of the most effective ways to make it immediately more engaging. Why Storytelling Helps Keep Listeners Engaged No matter what your podcast is about, structuring your podcast like a story can help reel people in and keep them listening. It essentially comes down to storytelling. Thankfully, mastering the basics of podcast structure is actually quite simple. Sometimes having some set rules in place can actually help you come up with more creative ideas, by giving you a space to work within. You don’t have to worry about the order of everything if you’ve already got a basic structure to slot each point into. Instead of spending all your time figuring out how to put your episode together, you can put your energy into coming up with ideas for your content. Having a standard podcast structure you always follow can also help you make your actual content better. So it’s worth giving it some thought upfront. Amazing snippets of audio won’t be enough to keep an audience hooked if they’re structured in a confusing way. You’ve got to make sure your episodes are presented in a way that makes sense. Using a simple podcast structure makes it a lot easier to keep them on board and following along with what you’re saying. If you’re talking all over the place with no idea of where you’re going next, your listeners will be lost.
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